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How Important is Design to Business Success.

Pi R Squared Consulting / Digital Marketing  / How Important is Design to Business Success.
web design principles

How Important is Design to Business Success.

New Web Design trends emerge and evolve over time due to influences from key figures and the continuously evolving digital world. Technology brings new opportunities to society and new user experiences meaning new challenges for User Interaction / Experience Web Designers.

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Here are five key elements for design success.

  1. Simple Best Practices

People have developed a pattern on how they browse through websites and look for information. The following tips will increase the chance that your visitor stay longer on your website:

  • Navigation at the top
  • Most important call to action at the top of the site
  • Clean, uncluttered information, use bullet point where necessary
  • Simple banners with large modern typography
  • The less “clicks” the better, try to make it simple for users to get to the right information

Divide a large proportion of information in smaller parts to create a clear overview for your audience

2.  Consistency In Design

great user interface design is one that helps users accomplish any task in the most efficient way possible. There are different factors that make a UI design successful, and the most important one is maintaining visual consistency in how the elements are placed in a web design’s UI.

That’s because the lack of consistency in your user interface design can make your application or website design look chaotic and confusing to the viewer. On the other hand, maintaining visual consistency can help users to easily communicate with your system.

3. Responsive Website Design

Over the past few years, we’ve been learning how to adapt our layouts to the infinite canvas of the web. Our sites can be viewed on any size screen, at any time, and responsive design is one approach that lets us accommodate the web’s variable shape. But with all of the challenges we’re facing and those yet to come, we need to begin building not just patterns, but principles for responsive web design—principles that will allow us to focus not just on layout, but on the quality of our work.

  • Grid systems for connectedness. A well-made grid can visually connect related pieces of content or, just as importantly, separate unrelated elements from each other.
  • By establishing predefined alignment points, grid systems help designers solve layout problems.
  • A well-designed grid system will provide visual pathways for the reader’s eye to follow, and allow them to better understand a visual hierarchy.
  • Define relationships from your content. A grid for the web should be defined by the content, not the edge of an imaginary page.
  • Use ratios or relational measurements above fixed measurements.

4.  Clean And Flat Design

It also helps the visitor understand your content more quickly. Regardless of whether you fully design your website using flat design or utilize shadows and other elements, it’s important to be consistent throughout your website. Ensure that your homepage, product pages, and any other key sections of your website all utilize the same design cues so that visitors can instantly understand what they’re viewing.

5. Effective Use Of Animation

Animations are being used more and more to enhance a website’s storytelling, making the experience more interactive and entertaining.

There are 2 main type of animations:

  • Large scale animations. These are used as a primary interaction tool have more impact on users and include effects like parallax scrolling and pop-up notifications.
  • Small scale animations. These include spinners, hover tools and loading bars, and don’t require any user input.

The most popular techniques for integration are as following:

  • Non-scrolling navigation and menus (Hidden to save space)
  • Hover animations for a more intuitive user experience
  • Galleries and slideshows for effectively showing multiple images in a clean uncluttered way
  • Motion animation for drawing a users attention and help with visual hierarchy
  • Scrolling animations that unfold depending on the scroll-pace
  • Faded black and white background videos for creating a gentle non-intrusive user-engagement
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