SEO is neither a science nor an art – it is a mix of a cohesive bunch of tactics and strategies to ensure the higher rankings across multiple platforms.
SEO requires constant nurturing to boost RoI in an organic way. Some factors worth considering while conceiving a SEO strategy include:
Potential traffic levels
Past performance of keywords for Benchmarking
Industry trends and predictions
If followed well, the SEO Strategy is bound to bring long-term rewards in terms of RoI and organic conversions