Your small business web design solution.

Pi R Squared Consulting / Digital Marketing  / Your small business web design solution.
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Your small business web design solution.

The internet world is rapidly changing with many users moving away from the traditional desktop or laptop computers and adopting tablets and smart phones. With that changeover, many new different design challenges are taken into account by developers when they build websites.

These simple phases in a website creation have a lot of importance.To save you from a website dud, let us take you through a journey. All that’s involved in making Website Design & Website Development Strategy.

A potential customer in the internet age has come up as a wise and mature decision maker. As much as product attributes, he is now benefit focused. What’s in for him is what attracts him the most.

He knows that internet time is not just the idling time. It is a time when he can have a glimpse of the entire world based on his interests. Also, an internet session makes him review the choices from a variety of sources and decide on the best possible selection.

An internet user presently is savvier about the way the companies like yours are attempting to reach them. And also he’s inundated for the kind of traditional or offline promotion.

Now, what will you do? Will you also stop promoting your business, considering the kind of monetary resources it consumes? OR will you search for an alternative marketing method?

While it is essential to have a web presence, an intelligent web design is as essential to make your website meaningful.

Your website is one such platform with which customer engagement can be mapped. The content, layout, user interface – all comprise and contribute to the user or visitor engagement.

The page views per session, time spent on a webpage or session length, page frequency on return visits reveal how effective your website is in meeting the user expectation or engaging him. It is all about what to measure and how to measure.

The main criteria of keeping a user engaged on a website means providing him the expected information and keeping him satisfied for nurturing and building a long term alliance.

ngagement in this case comes up as a balm for BOTH the companies and the customers. For companies, it brings up their real side and persona in communicating their ideas, inspirations and other knowledgeable informative nuggets for the customer. Amongst users, it brings happiness and satisfaction thriving upon a mutually beneficial alliance.

Engagement is surely a great way to keep the users hooked on for your web content, posts, and images. And once the initial connection is set, you can look out for active conversations and favorable internet marketing presence.

It is surely worth it to invest the time, money and resources over engagement.

A good web design ensures a compelling and engaging experience in every site visit:

  • Improved usability leading to increase in attention span and repeat visits
  • Enabling the website to be a strong tool for branding
  • Showcasing the professional intent and sending the right message
  • Simplifying access to information


Decisions about web design include considerations about the intent of the website, the functions it is supposed to perform, the intended audience and the amount of expected traffic.