Optimizing Site for Mobile Usage
A great place to start your mobile marketing is with a responsive design for your website,e-mails and landing pages. Responsive design is a modern approach to web, e-mail and landing page design that ensures your content is readable and consumable on any device,such as your desktop computer, tablet or mobile phone.
74% of consumers searched on mobile using a search engine before making a purchase.
The number one reason to include responsive design in your creative and marketing strategy is to create a consistent and engaging user experience. You want your customers to feel a connection with your brand on your website, across your e-mail campaign, and on your landing page, no matter what device they use.