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In today’s world, Content is the fuel for your lead generation and all your marketing campaigns. That is why “Content is King” . But getting the content machine up and running is tough. The main reason or challenges faced by content marketers are the lack of budget, resource shortage and the time to implement a content strategy. But, by learning to leverage the resources you already have and doing more with less, even marketers with limited resources can create content that can generate demand.
65-90% of the buyers journey is complete before he or she even reaches out a sales person.
Today’s buyer is different. A pitch or a cold from your sales team is the not the first contact your buyer has with your company. Due to plethora of information available on the internet, your buyer has already completed 65-90% of the research. So it means that 65-90% of the buyers journey has already completed even before making a call to your sales team. So it is the job of a marketer to help your customer self educate through their buyers journey. High quality, educational content makes you a trusted resource for the buyer. It helps your brand stand out from the noise and it also reduces the perceived risk for the buyer because you are creating a lasting relationship. Many marketers believe that creating content is an uphill task. so, where to start a content marketing strategy?