Charles Duhigg is a Pulitzer-prize winning American journalist and non-fiction author. He was a reporter for The New York Times and is the author of two books on habits and productivity, titled The Power of Habit: Why We Do What We Do in Life and Business and Smarter Faster Better.
Well, habits are a big deal not only in our lives, because about 40% to 45% of what we do every day sort of feels like a decision, but it’s actually habit. But equally importantly, habits are a really big deal within companies. And we know this because in the last 10 or 15 years there’s been this real wealth of an explosion in research in looking at organizational routines or organizational habits and trying to understand how those influence how work gets done. And what we’ve learned is that a huge amount of whether a company succeeds or fails is based not on sort of the big strategy decisions that people make, but on the habits that emerge within the organization.